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SaaS Go-To-Market & MSP Channel Positioning

If your dev team owns the product and website, your growth problem is no longer design — it's distribution. Sanctus Marketing builds your GTM architecture, MSP positioning, and network expansion strategy.

We clarify who you serve, how you win, how you sell through partners, and how to build repeatable revenue channels beyond direct outreach.

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What We Focus On

  • ICP + Vertical Definition
  • Category Positioning & Narrative
  • MSP / Reseller Program Structure
  • Partner Enablement Strategy
  • Network Expansion Roadmap
  • Distribution Channel Prioritization

Why SaaS Vendors Need GTM Architecture

Most early SaaS companies focus on product development first — but without structured positioning, distribution strategy, and partner enablement, growth becomes inconsistent.

We design the framework that allows your product to move through networks: direct sales, MSP distribution, partnerships, and vertical alliances.

SaaS Positioning & Channel Tiers

COPPER
$1,000

Foundational GTM clarity.

  • ICP & vertical focus definition
  • Core positioning statement
  • Competitive differentiation map
  • 90-day GTM outline
STERLING
$2,500

Structured distribution strategy.

  • Everything in Copper
  • Sales narrative framework
  • Channel prioritization model
  • Partner pitch refinement
AURUM
$4,500

MSP & partner ecosystem architecture.

  • Everything in Sterling
  • MSP compensation structure
  • Enablement asset blueprint
  • Channel onboarding process
TITANIUM
$8,000+

Network scale & distribution expansion.

  • Everything in Aurum
  • Strategic partner targeting
  • Alliance outreach framework
  • Distribution flywheel modeling
Do you rebuild our website?

No. We focus on positioning, messaging, GTM architecture, and distribution strategy — not development execution.

Is this only for MSP-focused SaaS?

No. It’s ideal for B2B SaaS vendors who want structured distribution through partners, alliances, or vertical networks.

Do you handle sales execution?

We design the structure and enablement. Your team executes — or we can design a phased advisory extension.